Your Privacy Matters: 777hs is committed to protecting the personal data of every Filipino player who uses our platform. This Privacy Policy is a legally binding document that describes our data practices in full. By registering a 777hs account or using any 777hs service, you acknowledge that you have read, understood, and agreed to the collection and use of your data as described herein. If you have questions at any time, our Data Protection Officer is reachable at [email protected].
1 Introduction
This Privacy Policy ("Policy") is published by 777hs ("we," "us," "our," "the Platform") and applies to all personal information collected from players, visitors, and users of the 777hs website at 777hs.vip and all associated services. The Policy has been prepared in compliance with Republic Act No. 10173, also known as the Data Privacy Act of 2012, and its Implementing Rules and Regulations issued by the National Privacy Commission (NPC) of the Philippines.
777hs processes personal data because it is necessary to provide online gaming services, comply with legal obligations under Philippine law, prevent fraud and money laundering, and deliver a safe, personalized gaming experience to Filipino players across Manila, Cebu, Davao, Quezon City, and all other regions of the Philippines. We do not sell your personal data. We do not share your personal data with advertisers for behavioral targeting. We do not process personal data beyond what is necessary for the purposes described in this Policy.
This Policy applies in addition to, and does not replace, the 777hs Terms & Conditions available at 777hs.vip/terms-conditions. In the event of any inconsistency between this Policy and the Terms & Conditions on matters of data privacy, this Policy shall prevail.
2 Data Controller Identity
For the purposes of the Data Privacy Act of 2012 and this Policy, 777hs is the personal information controller responsible for your personal data collected through the 777hs platform. The Data Protection Officer (DPO) appointed by 777hs is responsible for overseeing compliance with this Policy and applicable data privacy laws, and for responding to data subject requests.
For all privacy-related inquiries, data subject access requests, or complaints, please contact the 777hs Data Protection Officer:
Email: [email protected]
Subject Line: "Privacy Inquiry – [Your Username or Account Reference]"
Response Time: Within 15 business days of receipt, as required by the NPC.
3 Categories of Personal Data We Collect
777hs collects the following categories of personal data from players. We collect only what is necessary ("data minimization") to provide safe, legal, and functional gaming services.
| Category | Examples | Required / Optional |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government-issued ID number, ID document images | Required (KYC) |
| Contact Data | Philippine mobile number, email address, residential address | Required |
| Account Data | Username, encrypted password, account creation date, verification status, loyalty tier | Required |
| Financial Data | GCash account reference, PayMaya reference, BPI/BDO/Metrobank account details, deposit and withdrawal history, transaction amounts, transaction dates | Required |
| Gaming Activity Data | Games played, bet amounts, win/loss records, session duration, game provider logs, bonus usage | Automatic |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, session timestamps, cookie identifiers | Automatic |
| Communication Data | Live chat transcripts, support ticket content, email correspondence with 777hs | When applicable |
| Responsible Gaming Data | Deposit limits set, self-exclusion requests, cooling-off periods, responsible gaming tool usage history | When applicable |
Sensitive Personal Information: To the extent that government-issued ID numbers constitute sensitive personal information under Philippine law, 777hs handles these with heightened care, stores them with additional encryption, restricts internal access to authorized KYC personnel only, and does not include them in any data shared with third parties except where legally required.
4 How We Collect Your Personal Data
777hs collects personal data through the following means:
- During account registration on the 777hs platform
- During KYC document submission
- When making deposit or withdrawal requests
- When contacting 777hs customer support via live chat or email
- When setting responsible gaming preferences in your account
- Technical data collected automatically when you access the 777hs platform (IP address, browser/device data)
- Gameplay data generated as a natural record of your gaming activity
- Cookie and session data as described in Section 10 of this Policy
- Login event logs including timestamp, device fingerprint, and IP address
- Identity verification data from KYC service providers used to validate government-issued ID documents
- Payment verification data from GCash, PayMaya, and banking partners in the course of transaction processing
- Fraud and AML screening data from compliance service providers as required by Philippine law
5 Purposes of Personal Data Processing
777hs processes your personal data for the following specific, legitimate purposes:
- Account creation and management — registering and maintaining your 777hs player account, authenticating your identity at login, and managing account settings and preferences.
- KYC and age verification — verifying that you meet the mandatory 21+ age requirement and that your identity matches the information provided at registration, as required by PAGCOR and applicable Philippine law.
- Payment processing — processing deposits from your GCash, PayMaya, BPI, BDO, or Metrobank account into your 777hs balance, and processing withdrawal requests back to your registered payment method.
- Fraud prevention and security — detecting and preventing unauthorized account access, payment fraud, bonus abuse, multi-accounting, and other prohibited conduct as defined in the 777hs Terms & Conditions.
- Legal and regulatory compliance — complying with PAGCOR regulations, Anti-Money Laundering Act (AMLA) reporting obligations, and any other applicable Philippine laws that require retention or disclosure of player data.
- Customer support — responding to your support inquiries, resolving disputes, and managing your account-related requests through the 777hs 24/7 support service.
- Responsible gaming — administering and recording the use of responsible gaming tools including deposit limits, self-exclusion, and cooling-off periods, and monitoring player activity for potential harm indicators.
- Platform improvement — analyzing aggregated, anonymized usage data to improve the 777hs platform, optimize game performance, and enhance the user experience for Filipino players.
- Marketing communications — sending promotional offers, bonus notifications, and loyalty program updates to players who have opted in to receive such communications. You may opt out at any time.
6 Legal Basis for Processing
Under the Data Privacy Act of 2012, 777hs relies on the following lawful bases for processing personal data:
- Contractual necessity: Processing required to perform the contract with you — i.e., to operate your 777hs account, process deposits and withdrawals, and provide access to gaming services.
- Legal obligation: Processing required to comply with PAGCOR regulations, AMLA reporting requirements, NPC obligations, and other applicable Philippine laws.
- Legitimate interests: Processing for fraud prevention, security monitoring, responsible gaming assessment, and platform improvement, where these interests do not override your rights and freedoms as a data subject.
- Consent: Processing for marketing communications and non-essential cookies, where you have provided specific, informed, and freely given consent. You may withdraw this consent at any time without affecting the validity of your account or the legality of processing conducted prior to withdrawal.
7 Data Sharing & Third-Party Disclosure
777hs does not sell, rent, or trade personal data to any third party for commercial purposes. We share personal data only in the following limited and controlled circumstances:
777hs engages third-party service providers who process data on our behalf under strict data processing agreements:
- KYC identity verification technology providers
- Payment processing partners (GCash, PayMaya, BPI, BDO, Metrobank) for transaction processing only
- AML and fraud screening compliance providers
- Game software providers (JILI, PG Soft, Pragmatic Play, etc.) — limited to session and gameplay data necessary for game operation
- Customer support platform providers
- Cloud hosting and infrastructure service providers
777hs will disclose personal data to Philippine government authorities, law enforcement agencies, or regulatory bodies including PAGCOR and the Anti-Money Laundering Council (AMLC) where required by law, court order, or valid regulatory request. In all such cases, 777hs will disclose only the minimum data legally required.
In the event of a merger, acquisition, restructuring, or sale of all or part of 777hs's business, personal data held by 777hs may be transferred to the acquiring entity. You will be notified of any such transfer via SMS or in-platform notification, and the acquiring entity will be required to honor this Privacy Policy or obtain fresh consent from affected players.
No Advertising Data Sales: 777hs will never sell, share, or license your personal data to advertising networks, data brokers, social media platforms, or any entity for the purpose of targeted behavioral advertising. Your data is used only to operate and improve the 777hs service for your benefit.
8 Data Retention
777hs retains personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable Philippine law and regulation. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity and KYC documents | 7 years from account closure | AMLA and PAGCOR regulatory requirement |
| Financial transaction records | 7 years from transaction date | AMLA reporting obligations |
| Gameplay activity data | 5 years from session date | Responsible gaming monitoring; dispute resolution |
| Customer support communications | 3 years from last interaction | Dispute resolution; service quality |
| Responsible gaming records | Lifetime of account + 5 years | Self-exclusion enforcement; regulatory compliance |
| Marketing consent records | Duration of consent + 2 years | Consent audit trail |
| Technical/session logs | 12 months from log date | Security monitoring; fraud prevention |
Upon expiration of the applicable retention period, personal data will be securely deleted or anonymized in a manner that prevents re-identification. Where data is anonymized rather than deleted, the resulting anonymized data is no longer subject to this Policy.
9 Security Measures
777hs implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, alteration, or destruction. These measures include, but are not limited to:
- 256-bit SSL/TLS encryption applied to all data in transit between your device and the 777hs platform.
- AES-256 encryption at rest for sensitive personal data including identity documents, financial records, and payment references stored on 777hs servers.
- Multi-factor authentication (MFA) via SMS OTP for login, password reset, and large withdrawal processing.
- Role-based access control (RBAC) ensuring that 777hs staff can access personal data only to the extent required for their specific job function.
- Intrusion detection and monitoring systems that continuously scan for unauthorized access attempts, anomalous behavior patterns, and security threats.
- Regular penetration testing and vulnerability assessments conducted by qualified security professionals.
- Secure, geographically redundant data center infrastructure with physical access controls, CCTV monitoring, and environmental protection systems.
- Staff training and data privacy awareness programs for all 777hs personnel who handle personal data.
Data Breach Response: In the event of a personal data breach that poses a real risk of serious harm to affected data subjects, 777hs will notify the National Privacy Commission (NPC) within 72 hours of becoming aware of the breach, as required by NPC Circular No. 16-03. Affected players will be notified promptly via SMS and/or in-platform notification with information on the breach, the data involved, and the steps being taken to address it.
10 Cookies & Tracking Technologies
The 777hs platform uses cookies and similar tracking technologies to provide a functional, secure, and personalized user experience. A cookie is a small text file stored on your device by your browser when you visit a website. 777hs uses the following categories of cookies:
Required for the platform to function. These cookies maintain your login session, remember your language preference, and enable core security features including CSRF protection. These cannot be disabled without affecting platform functionality.
Used to remember your game preferences, display settings, and responsible gaming tool configurations. Disabling these cookies will result in your preferences not being saved between sessions.
Used to collect anonymized, aggregated data about how Filipino players use the 777hs platform — which pages are most visited, where users encounter difficulty, and how the overall user journey can be improved. Analytics data is never linked back to individual player identities.
You can manage cookie preferences through your browser settings. Removing or blocking cookies may affect your ability to use certain features of the 777hs platform. For instructions on managing cookies in Chrome, Safari, Firefox, or other browsers, refer to your browser's help documentation.
11 Your Rights as a Data Subject
Under the Data Privacy Act of 2012, as a Filipino data subject you have the following rights with respect to your personal data held by 777hs. You may exercise any of these rights at any time by contacting the 777hs Data Protection Officer at [email protected].
You have the right to be informed of what personal data 777hs collects about you, how it is used, with whom it is shared, and for how long it is retained. This Privacy Policy is the primary mechanism through which 777hs fulfills this obligation.
You have the right to request a copy of all personal data that 777hs holds about you. Access requests will be fulfilled within 15 business days of a verified request. A reasonable administrative fee may apply for multiple requests within a 12-month period.
You have the right to request correction of any inaccurate, incomplete, or outdated personal data. Contact 777hs support for standard account detail corrections (mobile number, address). KYC-level corrections require document resubmission.
You may request erasure of your personal data where: (a) the data is no longer necessary for the purpose for which it was collected; (b) you withdraw consent and there is no other legal basis for processing; or (c) the data has been unlawfully processed. Note that 777hs is legally required to retain certain data (financial records, KYC documents) for regulatory periods that cannot be shortened by erasure requests.
You have the right to object to processing of your personal data for direct marketing purposes at any time. Upon receipt of an objection to marketing, 777hs will cease marketing communications immediately and update your preferences accordingly.
You have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format (e.g., CSV or JSON) for personal data processed by automated means on the basis of your consent or contractual necessity. Portability requests are fulfilled within 30 days.
If you believe that 777hs has violated your data privacy rights, you may file a complaint with the National Privacy Commission (NPC) of the Philippines. We encourage you to contact our DPO at [email protected] first to attempt resolution, but we fully support your right to escalate directly to the NPC without prior contact with us.
12 Minors & Protection of Children's Data
21+ Strict Policy: The 777hs platform is strictly prohibited from use by individuals under 21 years of age, as required by PAGCOR for casino-style gaming in the Philippines. 777hs does not knowingly collect personal data from persons under 21. If 777hs becomes aware that personal data has been collected from a person under 21, that data will be deleted promptly and the account will be permanently closed.
If you are a parent or guardian and believe that a person under 21 years of age has registered a 777hs account or submitted personal data to 777hs, please contact our Data Protection Officer immediately at [email protected] with the subject line "Underage Account Report." 777hs will investigate and take immediate action. Responsible adults are encouraged to use device parental controls and to keep account credentials private to prevent underage access to the platform.
13 International Data Transfers
The 777hs platform is primarily hosted on infrastructure located within or serving the Asia-Pacific region. Some personal data may be transferred to and processed in countries outside the Philippines in the course of using services from third-party providers (such as game software companies, KYC verification providers, and cloud infrastructure providers) whose servers are located outside the Philippines.
Where personal data is transferred outside the Philippines, 777hs ensures that adequate safeguards are in place as required by the Data Privacy Act of 2012, including requiring third-party recipients to implement data protection standards at least equivalent to those required under Philippine law, using data transfer agreements incorporating appropriate contractual protections, and conducting due diligence on the data protection practices of all international processors and sub-processors.
14 Changes to This Privacy Policy
777hs reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we provide. Material changes to this Policy — defined as changes that affect the categories of data collected, the purposes for which data is processed, or the rights of data subjects — will be communicated to registered players via SMS notification at least 14 days prior to the change taking effect.
Non-material changes (such as clarifications, corrections of typographical errors, or restructuring of the document without changing its substance) may be made without advance notice. The current version of this Policy is always accessible at 777hs.vip/privacy-policy and is identified by the effective date and version number displayed in the document header. Your continued use of the 777hs platform following the effective date of any change constitutes acceptance of the updated Policy.
Policy Update Notifications: To ensure you receive notifications of material Policy changes via SMS, keep your registered Philippine mobile number current in your 777hs account settings. If your number has changed, update it through account settings or contact 777hs support before any scheduled Policy update period.
15 Contact Us About Privacy
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 777hs, please contact us through the following channels. All privacy-related inquiries will be acknowledged within 5 business days and responded to substantively within 15 business days as required by the National Privacy Commission.
Data Protection Officer: [email protected]
Use subject line: "Privacy Request – [Your Account Username]"
Include: your full name as registered, account username, nature of your request, and (for access/erasure requests) a copy of one valid Philippine government-issued ID for identity verification.
For non-privacy account inquiries: [email protected]
Or via 24/7 Live Chat available in-app after logging in to your 777hs account.
If you are not satisfied with 777hs's response to a privacy concern, you have the right to lodge a complaint with the NPC of the Philippines. The NPC handles complaints from Filipino data subjects and investigates violations of the Data Privacy Act of 2012. Contact information for the NPC is publicly available through official Philippine government channels.